Almost all Olympic athletes are amateurs, not professionals, which means they don't get paid for the sports they play. Some competitions and tournaments offer prize money to the winners, but how do the athletes who don't win on any sort of consistent basis support themselves and their families when they have to spend almost every waking moment in training and don't have time for a real job? They get sponsorships. To learn more about athletic sponsorships, especially as they relate to the Olympic Games, read on.
The basic principle behind a sponsorship is that a business, such as a group of real estate agents or a small business office, provides the athlete with money to train and to live in exchange for promotional consideration. Many consider it a win win situation, because the athlete gets to pay rent, buy groceries, rent time in gyms to practice, and travel to competitions to play the sport they love, while the companies get advertising. This is the ideal model for amateur sports, but sadly not all athletes attract the attention of a sponsor. Much like we rely on our many sponsors (much like HouseMaster - home inspection Savannah) to help us find this website, athletes rely on sponsorship funding to help them dedicate their time to sport and pay their way wherever it may lead them.
Generally speaking, in Canada, you have to be an exceptional athlete or have a very interesting story before a sponsor will even look into supporting you. In other countries it is easier to find sponsorships. Athletes who are looking to be sponsored must compete in competitions and perform well to gain consideration and then sign a contract offering the sponsorship that says they will use and promote the company's services and continue to try their hardest at the sport in order to continue being supported by them.
Supporting an athlete, even for that last year before the Olympics, is an expensive prospect, especially given all the training time and specialized gear they need, so not all companies can afford to sponsor an athlete. Not all of them are interested, either. Sponsors tend to be companies that sell sporting goods rather than factories, as the people watching are more likely to want athletic equipment like tennis rackets than sheaves and bearings as an example. However, in Canada, the largest Olympic sponsors actually include McDonalds restaurants, Royal Bank, and Tim Hortons.
Often times athletes will cobble together enough money to train by accepting small sponsorships from a variety of different companies who are not in competition with one another. It might be paid for jointly by Hamburger Helper and Cold FX in exchange for the athlete appearing on television commercials and print ads to promote his or her personal use of the product. Mostly this practice is accepted, but these advertisements sometimes generate controversy among fans and lead to accusations of 'selling out.'
Some companies we know that may sponsor you!!!
HouseMaster Home Inspections Albany NY
16 Hillman Lp, Round Lake, NY 12151, United States
Transway Systems Inc
314 Lake Ave N, Hamilton, ON L8E 3A2
BlueSky Communication Inc | PR Agency Toronto
90 Sherbourne St Loft 106, Toronto, ON M5A 2R1
Cremation & Celebrations London
21574 Richmond St, Arva, ON N0M 1C0
Dezan Social Media Marketing and SEO
1470 Dundas St, London, ON N5W 3B9
Rotondi Mold Assessors
6 Richard Ave, Saratoga Springs, NY 12866, United States
Cannect Mortgage Broker - Mortgage Refinancing
81 Navy Wharf Ct, Toronto, ON M5V 3S3
Lightbound 3D - Virtual Real Estate Staging and Tours
25 Adelaide St E Suite #820, Toronto, ON M5C 3A1
Patrick Rocca, Real Estate Agent
103 Vanderhoof Ave, East York, ON M4G 2H5
Adelaide Barks Dog Daycare and Boarding
23550 Highbury Ave N, London, ON N0M 1P0
WESCOR Wastewater & Environmental Systems
65 Gerald Pkwy, Thorndale, ON N0M 2P0
Purple Bean Media
446 Grey St Unit #302 B, Brantford, ON N3S 7L6
Charn Hansra Chartered Accountant
2560 Matheson Blvd E Suite 518, Mississauga, ON L4W 4Y9
BNI Forest City Networking Group & Events London Ontario
201 King St, London, ON N6A 1C9
Commercial Painting & Renovations Ltd. Exterior, Interior and Commercial Painting Contractors
2339 Ogilvie Rd, Gloucester, ON K1J 8M6
Expressions Dental Office London
109 Fanshawe Park Rd E Unit F, London, ON N5X 3W1
Riverside Roofing Inc Windsor - Flat & Commercial Roofing
1340 Matthew Brady Blvd, Windsor, ON N8S 4R6
TPI Personal Injury Lawyers
2800 Skymark Ave #503, Mississauga, ON L4W 5A6
Trinity Family Dental Clinic Whitby
185 Thickson Rd, Whitby, ON L1N 6T9
Scarfone Hawkins Law Firm
1 James St S 14th Floor, Hamilton, ON L8P 4R5
Builders Choice Air Systems Ltd Heating and Furnace Repair
492 Hill St, London, ON N6B 1E7